Jacobs Media: 'Radio Is...' (It’s Complicated)

Fred Jacobs

In the latest JACOBLOG post, JACOBS MEDIA Pres. FRED JACOBS writes, "I’m warning you before you read the rest of this post. It is not one of my favorites, it’s painful to write, and as a fan of broadcast radio, it is truly uncomfortable. But, when you’re talking about how 'radio' shows up in the biggest search engine on the planet – GOOGLE – it’s a problem. Because, we make 3.5 billion GOOGLE searches a day. That breaks down to 40,000 searches a second. As we know only too well, search drives consumer choices – and their perceptions. GOOGLE matters, and that’s why there is so much SEO – or Search Engine Optimization – happening every second of every day. Reputation management has become a big industry as brands and platforms work hard to ensure a GOOGLE search yields positive results. So, when radio lover and industry veteran, JAY PHILPOT, sent me an email that contained the following GOOGLE search, showing these 'autocomplete' results, it got my attention."

Read the full post here.

« see more Net News