This Week's Merge: Are You Checking In On Your People?

Lori Lewis

"Losing ANTHONY BOURDAIN (and countless other celebrities, along with our own family and friends) to the act of suicide is stunningly painful," writes CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS.

"And while it's apparent our country does not do enough for mental health, perhaps because of its complexity; we are learning about one trigger for depression: excessive social media.

"There's been a string of studies linking the toll of heavy social use and exposure to trolls to declining mental health.

"And with the expectations we (rightfully so) place on talent to use social to elevate the essence of our brands – are we at least taking the time to make sure they are OK?

"Are we routinely asking if they feel they have balance in their use of social?

"Are we assuring them they can come to us for help if they are being trolled (no matter how small it can look from our point of view)?

Read more about "Are You Checking In On Your People?" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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