UMG, Mass Appeal Land Distribution Deal

UMG Pact

The UNIVERSAL MUSIC GROUP (UMG) and urban culture-focused media/entertainment company MASS APPEAL have entered into a multi-year global deal for the distribution of recorded music and short-form video content through physical and digital formats. UMG will also distribute MASS APPEAL’s catalog of artists including DJ SHADOW, J DILLA and RUN THE JEWELS, as well as the 11th solo record from NAS in collaboration with DEF JAM RECORDINGS.

“I’ve been blessed to work with two of the best brands in music," NAS said. "COLUMBIA RECORDS was how I got my start and DEF JAM was where I continued that journey. In my next chapter, I am proud to say that I am signing myself to myself. I look forward to releasing many projects in the very near future with MASS APPEAL’s new global partnership with UMG.”

“In the 15 months since joining forces with UMG, we have seen the MASS APPEAL brand expand rapidly, experiencing our most successful year to date," MASS APPEAL CEO PETER BITTENBENDER said. "Much like fans across the world we are hyped that NAS is finally dropping his new album and couldn't be more proud that it's our first release through this new partnership."

“MASS APPEAL is a thriving multimedia platform that speaks to an audience that is increasingly influencing culture," UMG EVP MICHELE ANTHONY said. "I couldn’t be more thrilled to expand our relationship. UMG will now provide MASS APPEAL’s label with our expertise and resources to maximize the global opportunities for their exceptional roster of artists."

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