This Week's Merge: Welcome To Instagram TV

Lori Lewis

When INSTAGRAM announced hitting the one billion user mark, they also rolled out INSTAGRAM TV – a new feature where videos are no longer limited to 60 seconds; IGTV videos can be up to an hour long," writes CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS.

"And now that you may have already jumped in and played around with IGTV - creating an Instagram TV strategy should be the next step.

"So I found the perfect tips for you – 'straight from the FACEBOOK mouth.'

"Remember, the best content is when we give the audience something they can't get on the radio."

Read more about "Welcome To Instagram TV" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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