Scripps Sells Milwaukee Stations To Good Karma Brands For $16 Million

Milwaukee Cluster Sold

E.W. SCRIPPS COMPANY has agreed to sell its MILWAUKEE cluster, which includes Country WKTI and News/Talk WTMJ-A/F, to GOOD KARMA BRANDS for $16 million. This is the second sale of a SCRIPPS radio property in what is expected to be a series of transactions. Last month, the company spun off its TULSA cluster to GRIFFIN COMMUNICATIONS for $12.5 million (NET NEWS 6/25). In JANUARY, the company announced plans to sell its entire eight market, 34-station radio portfolio (NET NEWS 1/25).

“GOOD KARMA BRANDS’ focus on MILWAUKEE makes the company an ideal home for these important local radio stations,” said SCRIPPS Pres./CEO ADAM SYMSON. “The company’s expertise in connecting audiences and advertisers, particularly with sports marketing, means these stations will be well positioned for the future."

GOOD KARMA BRANDS is a sports marketing company based in MILWAUKEE. It owns and operates six ESPN-affiliated radio stations, including WAUK-A/MILWAUKEE and WTLX/MADISON, WI. KALIL & CO, INC. is the exclusive broker for this transaction.

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