Focus 360 To Rep Bridge Ratings' On-Demand Music Research

Streaming Data

FOCUS 360 has teamed up with BRIDGE RATINGS to exclusively provide “On-Demand Music Research” to radio stations on a barter basis. SUMMIT MEDIA has already signed on with FOCUS 360 in a deal for its music stations in BIRMINGHAM, LOUISVILLE, and RICHMOND. 

“'On-Demand Music Research' from Bridge Ratings is game-changing,” said FOCUS 360 CEO PHIL BROWN. “We’re excited to bring this advanced music research to radio and to launch our offer with the forward-thinking management team at SUMMIT MEDIA.” Added SUMMIT MEDIA National PD JOHN OLSEN, “In today’s expanding music consumption marketplace, MDs need research designed for radio programmers. FOCUS 360 made it an easy choice, and we’re confident the advanced music data will help our stations win ratings in their markets.”

BRIDGE RATINGS has been tracking on-demand music streaming for more than four years, providing client stations with format-specific audience streaming intelligence. 

“The team at FOCUS 360 has deep relationships with radio station program and music directors and understands what they need to succeed in their markets,” said BRIDGE RATINGS MEDIA RESEARCH Pres. DAVE VAN DYKE. “FOCUS 360 was the obvious choice for a network partner, and I’m looking forward to welcoming more forward-thinking programmers.”

Stations interested in learning more about a barter arrangement for the BRIDGE RATINGS "On-Demand Music Research" may contact ROB MAGAZINER at (917) 580-6108 or here.

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