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USRN Loads Up On The Blast's Show Biz Content
July 30, 2018 at 10:53 AM (PT)
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UNITED STATIONS RADIO NETWORKS is partnering with celebrity and entertainment news website, THE BLAST.COM, to create exclusive content for its affiliated radio stations. The majority of the content will be delivered as customized live reports from top producers at THE BLAST.
Eventually, USRN and THE BLAST will expand their collaborative coverage of celebrity and entertainment news to include pre-recorded reports and feeds that allow stations to maximize the share-ability of this exclusive content.
“As soon as we got turned on to the team at THE BLAST, we knew there was a fit for radio," UNITED STATIONS EVP/Programming ANDY DENEMARK said. "They’ve got their fingers on the same pop culture pulse that our affiliates care about from Hollywood to Hip-Hop, so we know this is a win for radio.”
THE BLAST is helmed by syndicated TMZ TV show Co-Founder/Producer and TMZ LIVE Exec. Producer MIKE WALTERS. “Our goal has always been to tell the biggest stories in entertainment fast, first and accurately," WALTERS said. "We love that radio folks are always buzzing about the same topics we’re on top of, so it only makes sense to partner with USRN & deliver the news directly to their listeners in a fun and engaging way.”