Rowdy Yates: "We Did This To Ourselves"

Rowdy Yates

"We did this to ourselves. Owners over-paid for stations, greed took over, and talent took the hit. We failed to train replacements or could not even hire them. We gave them no farm clubs to learn the craft. We failed to make our industry sexy and enticing, and all the time, we continue to whittle away at the very things that were the heart of our signals, and that was the very stars on them. We were led to believe that if they can get it on their smart phone, then we could not talk about it on the radio."

That's JOSH HOLSTEAD, also known as ROWDY YATES, chiming in on the recent conversation about CMA Broadcast Award submissions, which ALL ACCESS Editor RJ CURTIS – a judge for the Awards –  described last week as, "So overproduced – utilizing so many imaging, audio, and voice drops – that any semblance of a morning team or solo jock's true selfhood, heart, soul, or shred of human substance, for that matter, is too deeply buried in white noise." YATES has some thoughts on why this may have happened. Read his entire piece on ALL ACCESS here.

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