Coleman Insights' Warren Kurtzman On Building Podcast Brands

Building Podcast Brands

Last week's PODCAST MOVEMENT conference in PHILADELPHIA explored the possibility of a tipping point for the medium. 

Media research firm COLEMAN INSIGHTS President WARREN KURTZMAN explores three parallels between podcasts and radio brands in his blog, "TUESDAYS With COLEMAN" here. 

KURTZMAN breaks it down to three separate insights: building brands, investing in content and reducing consumer friction.

He concluded: "We’re excited about the future of podcasting and look forward to helping this still-fledgling industry vault past the tipping point. To get there, podcasting needs to become easier for the average consumer to use, while at the same time focusing on building strong brands and developing great content."

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