Sony BMG Licenses Music To Pandora

www.pandora.com

SONY BMG is the first major record label to license its artists' repertoire to Internet radio service PANDORA in exchange for a slice of ad revenue. PANDORA, which was launched last year, is due to roll out to UK customers by next spring.

The free radio station is based on the MUSIC GENOME PROJECT, the largest-ever analysis of popular music. Each song in PANDORA is analyzed and assessed against some 400 musical attributes to capture the song's identity.

PANDORA is in talks with the other major labels, EMI, UNIVERSAL MUSIC and WARNER MUSIC.

SONY BMG head of new media JON DAVIS said, "This deal will stimulate interest in our back catalogue. PANDORA can offer highly targeted ads that we can take a percentage of."

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