Triton Digital's Tap Ad Server Integrates With Tru Optik Ad Targeting/Measurement Platform

Integration

TRU OPTIK's audience measurement and data-management technology for over-the-top and connected TV streaming has been integrated into TRITON DIGITAL's Tap ad server for streaming radio and podcast advertising.  Tap users will be able to access a streaming audio "data marketplace" for audience targeting, including by demographics, behavior, and purchase data from third-party vendors.

“As pioneers of audio advertising solutions, we remain committed to the continuous advancement of our technology, and to providing our clients with solutions that make leveraging the power of digital audio both simple and effective,” said TRITON President, Market Development JOHN ROSSO.  “We are pleased to be integrated with TRU OPTIK, and to expose their audiences in Tap for the benefit of our streaming and podcast publishers, as well as their advertisers.”

“With the rise of smart speakers and other connected devices, advertisers cannot rely on device IDs or cookies alone to ensure they are connecting with the right audiences,” said TRU OPTIK CEO ANDRE SWANSTON.  "TRU OPTIK’s data management platform and household graph have led the way in solving the targeting and measurement challenges across the Over-the-Top TV ecosystem. We look forward to partnering with TRITON DIGITAL to empower brands and publishers with the precise audience insights needed to more effectively reach millions of streaming audio and podcast listeners.”

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