This Week's Merge: Always Come At Content From The Audience Point Of View

Lori Lewis

In order to work to make sure our time creating content is well spent, it's critical to know what the audience wants," writes CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS.

"And a new study conducted by SURVATA for SPROUT SOCIAL gives us an idea of just what that is. What people want from brands in the social space isn't always what they’re getting.

"To ensure our content is making an impact, make this rule: 

"We will always come at content from the audience point of view.

"Here’s why: The less interested we are in the audience, the less interested they become in us."

Read more about "We Win When We Invest In Our People" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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