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iHeartRadio, 23andMe Launch 'spit' Branded Content Podcast
August 15, 2018 at 11:12 AM (PT)
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Ptooey!
iHEARTRADIO has debuted a branded content podcast for consumer DNA testing firm 23ANDME.
"SPIT" (stylized in lower case) interviews musicians about "the connection between their biology and identity," with input from experts. The first two episodes, interviews with JOHN LEGEND and WYCLEF JEAN, have posted TODAY (8/15), with MELISSA ETHERIDGE coming up.
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