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Cumulus Inks Deal With Total Traffic & Weather Network For Traffic Content
August 20, 2018 at 4:32 PM (PT)
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CUMULUS MEDIA has signed an exclusive multi-year deal with iHEARTMEDIA's TOTAL TRAFFIC & WEATHER NETWORK for traffic content. The deal adds traffic to CUMULUS' existing arrangement for weather reports from TTWN, and also includes news support, including anchored news and reporting services, for CUMULUS stations.
"Our affiliates’ success is our top priority,” said TTWN SVP, Affiliate Sales JACK DUNKLE. “Our partnership with CUMULUS MEDIA brings together two industry leaders to provide radio listeners best-in-class traffic, news and weather information. We appreciate CUMULUS MEDIA’s trust in us as a content provider, and are thrilled to continue to grow our long-term partnership.”