Def Jam & New York Jets Team Up

Teaming Up

The NEW YORK JETS have teamed up for a partnership with DEF JAM.  The collaboration will focus on music, content, and in-game experience.  

JETS Pres. NEIL GLAT said, “Through our partnership with DEF JAM RECORDINGS, we are looking to amplify our in-game experience and provide fans with entertaining content from their truly talented artists.  In collaboration with this NEW YORK company that is recognized all over the world, we are excited to see what new and unique endeavors await our fans.”

DEF JAM EVP/Marketing & Commerce SCOTT GREER added, “DEF JAM RECORDINGS is a vital part of the cultural fabric of NEW YORK CITY.  Our artists are always on, whether making hit records, creating content or moving culture forward.  Collaborating with another iconic NEW YORK brand like the NEW YORK JETS to create content and original in-game music has a natural synergy for our brand and our audience and is a great way for DEF JAM to bring fans of the JETS and hip-hop together and broaden the reach for our artists.”

As part of the new partnership, DEF JAM will create a JETS Anthem to be heard during home games at METLIFE STADIUM.  The custom track will be part of the pre-game ritual.  

DEF JAM will provide the JETS with new music and songs from its library to be used in weekly hype videos leading up to game day.  The hype videos will live on the teams social media channels throughout the season.

Additionally, a video content series will be created to feature interaction between the labels artists and JETS players.  The first video of this series will provide viewers with an exclusive look at second-year safeties JAMAL ADAMS and MARCUS MAYE’s visiting JADAKISS’ studio in YONKERS, NY.

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