New York Public Radio Names Lisa Baird As Chief Marketing Officer

Baird (Photo: USOC)

NEW YORK PUBLIC RADIO, parent of News-Talk WNYC-A-F and Classical WQXR/NEW YORK, WNYC STUDIOS, GOTHAMIST, and the JEROME L. GREENE PERFORMANCE SPACE, has named LISA BAIRD as its Chief Marketing Officer, effective SEPTEMBER 10th.  BAIRD, who will report to President/CEO LAURA WALKER, has been serving as Chief Marketing Officer for the  UNITED STATES OLYMPIC COMMITTEE since 2009.

“I am delighted to welcome LISA to NEW YORK PUBLIC RADIO at this important moment in the news business and audio arena,” said WALKER. “As local journalism declines and podcasting continues to grow, NYPR is committed to reaching a larger, more diverse audience with rigorous reporting and news, important conversation, classical music, and entertaining and informative podcasts. LISA’s reputation in the private sector and sports industry is extraordinary and she is known as an innovative marketer with a strong track record of success. We are confident that LISA will assist us greatly as we bolster NYPR’s brand as one of the most trusted and admired media organizations.”  

“I am delighted to be joining NYPR, which serves one of the most passionate and loyal audiences in media,” said BAIRD. “The opportunity to work with NYPR’s leading brands and programming is both exciting and challenging at a time when NEW YORK and the world needs public radio and all it represents more than ever.”

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