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UMass Football, Men's Basketball Sticks With WWEI (105.5 WEEI)/Springfield, MA Under New Deal
August 23, 2018 at 1:23 PM (PT)
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ENTERCOM Sports WWEI (SPORTSRADIO 105.5 WEEI)/SPRINGFIELD, MA will continue as the flagship for UNIVERSITY OF MASSACHUSETTS football and men's basketball under a new multi-year agreement with rights holder LEARFIELD. The station has been the flagship for UMASS sports since 2012 and the new deal will continue the arrangement through the 2023 season. The deal includes the weekly "UMASS INSIDERS SHOW" coaches' show.
“UMASS Athletics has become a part of the fabric of WEEI,” said ENTERCOM Regional President and Market Manager MARK HANNON. “We have a deep commitment to collegiate athletics across the WEEI RADIO NETWORK and are excited to continue our long-standing partnership as the flagship station for UMASS Athletics.”
“We have a strong partnership history with WEEI that has produced tremendous value as our flagship radio home for UMASS football and basketball,” added UMASS Director of Athletics RYAN BAMFORD. “WEEI’s desire to advance and expand the UMASS Athletics brand in this region are significant contributions to this partnership. We look forward to working closely with WEEI to further develop our market assets heading into what we know will be a momentous future for UMASS Athletics.”WWEI carries programming and branding from sister Sports WEEI-F/BOSTON.