Radio Ad Revenues Flat For July 2018 According To SMI

July Flat For Radio

STANDARD MEDIA INDEX has unveiled national advertising revenue figures for JULY 2018. The National Advertising market gained 10% YoY, when factoring out the World Cup. 

Looking across platforms, Digital was the strongest performer this quarter, growing 17%. That was followed by National TV at 3% (excluding the World Cup), Out-of-Home at 1%, Radio was flat and Print at -18%.

Advertisers by Category

The Prescription Pharmaceutical industry spent the most on advertising this month, growing 26% YoY. Rounding out the top five were: Auto (5%), Food, Produce & Dairy (-10%), Insurance (12%), and Quick Serve Restaurants (19%).

SMI found the retail industry was uncharacteristically spending on advertising in JULY. While JULY is considered “off-season” for retail, all three retail subcategories – department stores, specialty retailers, and other (online & convenience) retailers – overspent historical norms. This is a partial response to favorable economic conditions allowing retailers to open their open their wallets to attract more customers. Altogether, the combined retail category increased spend compared to last JULY by 16%. 

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