Borrell Sees Less Enthusiasm For Ad Spending On Radio

Latest Data

BORRELL's latest Chart of the Week shows what 3,867 local advertisers plan to continue buying or spend more on, and what they're not all that enthusiastic about. 

Radio was found to have 16% planning to use more, 59% using the same and 25% planning to use it less.

BORRELL notes, "this chart illustrates the current strength of each marketing method in the eyes of local businesses that use them. Email and Social Media get the seal of approval from 96% using those forms of marketing. 

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