New Markets For Eastlan Ratings: Lafayette, IN And La Salle-Peru, IN

Two New Markets

EASTLAN RATINGS has signed up clients in two new markets for the FALL ratings period.  In LAFAYETTE, IN, NEUHOFF MEDIA will subscribe to EASTLAN's service, which it uses in the DECATUR, IL and SPRINGFIELD, IL markets, while in LASALLE-PERU, IL, MENDOTA BROADCASTING will take EASTLAND numbers.

"After working with EASTLAN RATINGS in DECATUR and SPRINGFIELD for the last 2 years, I am excited to add their service in LAFAYETTE,” said NEUHOFF MEDIA VP/Programming MIKE SHAMUS. “I think EASTLAN’s methodology gives the most accurate representation of the markets and it is the most cost effective service there is.”

MENDOTA BROADCASTING VP/GM COLE STUDSTILL said, “We are excited to work with EASTLAN and believe they will provide an excellent tool for measuring how successful we are in satisfying the needs of our listeners and to allow us to tailor advertising campaigns to serve the needs of our clients.”

EASTLAN President/CEO MIKE GOULD said, “As EASTLAN prepares to roll into our 20th year, we are so grateful to the radio leaders like MIKE and COLE who have recognized the value in carefully scrutinizing their radio ratings vendor relationship.”

NEUHOFF's stations in LAFAYETTE include Classic Hits WASK-F, Sports WASK-A-W269DJ (101.7 THE HAMMER), Top 40 WXXB (B102.9), Country WKOA (K105), and Active Rock WKHY.

MENDOTA's LASALLE-PERU cluster includes Classic Country WGLC, Country WALS (WALLS 102), Rock WBZG (100.9 FM ROCKS!), Top 40 WIVQ-WSTQ (Q HIT MUSIC 97.7 AND 103.3), Adult Standards WSPL-A-W253BX, and Classic Hits WYYS (CLASSIC HITS 106).

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