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House Of Blues Music Forward Foundation Launches 25th Anniversary Drive
August 29, 2018 at 1:32 PM (PT)
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HOUSE OF BLUES MUSIC FORWARD FOUNDATION launches a special anniversary campaign to celebrate the organization’s 25th year. As one of the nation’s top youth development organizations focused on the music industry, MUSIC FORWARD has made a big impact in its first quarter-century, investing $25 million to inspire and empower over one million youths.
To honor this accomplishment, MUSIC FORWARD has launched its 25th anniversary campaign, aiming to raise $250,000 to continue and expand programs that accelerate opportunities for the next generation of music industry leaders and innovators. Sponsors include CITY NATIONAL, EPAM, GO VISION, MASTERCARD, ORACLE and VISA.
Online activations will share the stories of 25 individuals who were shaped and have influenced MUSIC FORWARD programs throughout its history. There will also be online auctions for a chance to bid on exclusive music memorabilia and experiences, as well as celebrations and special events at HOUSE OF BLUES venues across the country.
Commented LIVE NATION VP/LATIN Touring and MUSIC FORWARD mentor MANUEL MORAN: “I love being involved because I see myself in these young people — they are curious and passionate about starting a career in the music industry. We have an opportunity to inspire these young people and show them the many possibilities available to them in this industry. The experience provided me with a unique sense of purpose.”
MUSIC FORWARD alumna LIRIO HERNANDEZ said about her experience, “I grew up in L.A. and come from a low-income family… I knew that I wanted to do something in music but I was not sure what. When I found out about MUSIC FORWARD, I was really excited and interested… MUSIC FORWARD solidified my dreams of going into this industry and made me more confident and determined to pursue my career.”One of MUSIC FORWARD’s biggest supporters is LIVE NATION ENTERTAINMENT, which provides funding to the charity through HOUSE OF BLUES revenue streams including FOUNDATION ROOM member donations, as well as restaurant and retail items designated specifically to benefit the FOUNDATION. The company provides access to its venues and professionals for young people across the country to learn first-hand about the music industry.
The talent that has been cultivated by MUSIC FORWARD spans a diverse range of backgrounds and genres. Alumni have gone on to achieve impressive accomplishments in the industry including being signed to prominent record labels ATLANTIC RECORDS (RAVYN LENAE, Class of 2015) and TOMMY BOY ENTERTAINMENT (ALMOST AWAKE, 2016) to performances on larger platforms including SNL musical appearances (ELLIOT SKINNER, 2015), AMERICAN IDOL placements (TREVOR DOUGLAS, 2015; ZACH PERSON, 2015; SABRINA LENTINI, 2016) as well as festivals like MADE IN AMERICA (RED LETTER DAY, 2016) and VANS WARPED TOUR (HOITY-TOITY, 2016).