Jacobs Media, PRPD Release Public Radio Techsurvey 2018

New Survey

By PERRY MICHAEL SIMON: JACOBS MEDIA and the PUBLIC RADIO PROGRAM DIRECTORS ASSOCIATION (PRPD) have released this year's edition of the Public Radio Techsurvey (PRTS 2018).

Among the information in the study, smart speaker ownership rose sharply from 12% to 20%, with one fifth of the owners saying they listen to more AM/FM radio; podcasting is used by over a third of respondents (35%), led by Millennials (68%) and News-Talk listeners (40%); 37% of those saying they've been listening to more public radio in the past year saying it's because of the 2016 election; and 74% saying they look at sources of news articles more closely due to "fake news" concerns.

JACOBS MEDIA Pres. FRED JACOBS said, “This 10th annual survey tells a number of compelling stories about the public radio audience -- their relationship to their favorite stations, and the impact of new technology and platforms on their media habits.”

PRPD Pres. JODY EVANS added,  “PRTS 2018 is the only study of its kind in public radio, providing guidance for programmers, managers, and other stakeholders. There are some surprises in this year’s study, as well as trending data that reveals public radio is on the right track.”

See the study here.

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