Rod Phillips Is All Access 'Power Player'

Rod Phillips

"You need to produce a brand that means something. If you don't have a strong brand, you're probably not going to make it -- especially in the world we live in now. But, the other key to success is you can't just put Top 40 imaging on a Country station, which has a very different filter. We consider our target listeners to be a little more conservative, and we certainly need to pass the 'family friendly' factor."

That's iHEARTCOUNTRY SVP/Programming ROD PHILLIPS, discussing the nuances of programming to Country versus Top 40 audiences. PHILLIPS is this week's "Power Player" interview on ALL ACCESS. He also addresses the state of Country music in 2018, how streaming data is being utilized, talent development, and the growth of "THE BOBBY BONES SHOW" at Country radio. Read the entire Q&A here. 

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