Tom Kent Radio Network Launches Adult Hits Fuel Format At WQTX/Lansing, MI

Tom Kent Radio Network

TOM KENT RADIO NETWORK has launched a new adult hits format/brand, FUEL, beginning SEPTEMBER 5th, "FUEL," with the tag-line "HIGH OCTANE FUN." The 24/7 personality-driven localized turnkey format features the biggest adult hits from the '90s as well as late '80s and early 2000s.

MIDWEST COMMUNICATIONS WQTX/LANSING, MI, will be the first out ot the game for the FUEL format, featuring on-air personalities TOM KENT, MIKE LASIK, JACKIE NEWTON, BILL SHANNON, STEVE KENT, BROTHER JON RIVERS and JEFF FOXX.  The new “FUEL” Adult Hits format will be in addition to TKRN’s current “24/7 FUN” Classic Hits format. Both formats are delivered via satellite on the XDS ORBITAL MEDIA platform localized for each market.

Said TKRN CEO TOM KENT: “We saw a tremendous opportunity to target millennials between the ages of 26 and 40 powered by great personalities and contemporary hit music centered in the '90s with late '80s and early 2000s serving as bookends.

"Millennials are the very heart and soul of today’s money demo and we believe they are being severely underserved by terrestrial radio. I want to thank market manager MARK JAYCOX, along with EVP Programming JEFF McCARTHY for sharing our vision and for giving us the keys to drive WQTX 92.1 FM in the great capital city of MICHIGAN! 92.1 FM will be full of HIGH OCTANE 24/7 FUEL Fun! I challenge you to hear for yourself exactly what FUEL is all about at www.247fuelfun.com.”

Added MIDWEST COMMUNICATIONS LANSING VP.MM MARK JAYCOX: "We're excited to bring Mid-MICHIGAN this new and exciting radio station; FUEL 92.1, LANSING's HIGH OCTANE Fun!
We want FUEL 92.1 to be the station that you instinctually turn on while you’re working out at the gym, driving in the car with kids, having weekend birthday parties -- really anytime you want to hear your favorite up-tempo song. We know Mid- MICHIGAN is going to love their newest radio station.”

FUEL 92.1 PD JOE CASSADY commented: "I am happy to be working with a team that has the vision and foresight to try something new, something completely different in an era of cookie-cutter formats and boring radio. FUEL is HIGH OCTANE Fun!"

For affiliation please contact: ED DOUGLAS at eddouglastkrn@gmail.com or (614) 321-6708.

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