Edison Research: AM/FM Use In Car Unchanged Since 2011

Radio's Reach In Car Remains Unchanged

New data from EDISON RESEARCH set to premier at the RADIO SHOW in ORLANDO finds that the reach of in-car AM/FM radio has remained unchanged since 2011. 

EDISON RESEARCH, working with NPR, recently tracked the results of  two previous studies it conducted that looked at in-car audio consumption.  A national telephone survey of all AMERICANS ages 18 and older who have been driver or passenger in a car or truck found that in 2018, 84% currently use AM/FM Radio while driving.  

Significantly, this is the exact same percentage seen in the 2011 version of this study.

According to EDISON's LARRY ROSIN, “Radio’s in-car reach remains phenomenally high and unchanged since we last updated this study in 2011.  However, this does not mean that nothing has changed in the in-car environment.  We will look at the changes we are seeing in the presentation at the RADIO SHOW in ORLANDO.”

These findings, and many others will be presented in a session called "Miles Different: In-Car Audio 2018" at 1:30p (ET) on SEPTEMBER 27th at the RADIO SHOW, Produced by NAB and RAB.

Edison’s Larry Rosin will summarize data from SHARE OF EAR, INFINITE DIAL, and a unique tracking survey performed with NPR, to show the state of in-car audio today.

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