This Week's Merge: New Ways To Lessen The Burden To Create - And Compete - With Video

Lori Lewis

"With advancements in tech – it continues to become easier to create more competent social media video posts and ads that convert," says Digital Brand Strategist and MERGE author LORI LEWIS.

"It was only a couple years ago where we needed someone with decent video skills to help edit a FACEBOOK video promoting our brand or to transform audio to video in order to effectively market a podcast.

But OMNY and a few other platforms stepped up and made the audio to video conversion seamless (and much more appealing) to consume in social News Feeds.

"And now, while FACEBOOK is always rolling out new content creation features, their latest one really helps brands that do not have access nor the means to a full on video pro compete.

"In a recent blog post, FACEBOOK calls this feature 'Create to Convert.'"

Read more about "New Ways To Lessen The Burden To Create - And Compete - With Video" and watch video examples in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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