CFRB (NewsTalk 1010)/Toronto Adds Waze For Broadcasters Traffic Information

Into Waze

BELL MEDIA News-Talk CFRB-A (NEWSTALK 1010)/TORONTO has signed up for WAZE for Broadcasters, adding the app’s WAZE Complete Traffic Intelligence information to its traffic reports.

“WAZE was founded on the belief that we can outsmart traffic together, and we are thrilled to partner with NEWSTALK 1010 to help inform their listeners in an effort to minimize traffic in and around TORONTO,” said WAZE for Broadcasters Global Lead MONA WENG. “Our WAZE for Broadcasters program provides stations with up-to-date and accurate views of road conditions, which helps anchors deliver quicker routes, traffic alerts, real-time road closures, and emergency incidents that may impact local drivers’ commute times.”

“This partnership with WAZE for Broadcasters accelerates NEWSTALK 1010’s response time even further, allowing our anchors to deliver the most up-to-date and accurate traffic information from all over the GTA,” said CFRB PD MIKE BENDIXEN. “We’re proud to work alongside WAZE to enhance our information gathering systems and deliver traffic news to help drivers arrive at their destinations safely and on time.”

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