Nielsen Takes A Second Look At Millennials

Millennial-palooza

NIELSEN has unveiled its second MILLENNIALS ON MILLENNIALS report, an in-depth look at topics of interest for the second-largest generation group in the U.S., which leverages NIELSEN data sets to provide insights into different topics that impact the Millennial generation and the media industry as a whole.

The second volume of the report analyzes and explores emerging media insights and attitudes among U.S. Millennials including social communication and digital music trends. 

Among the highlights: Digital news reaches 88% of Millennials in a month, while it only reaches about 80% of adults 38 and older. TV news reaches less than two-thirds of Millennials, but reaches 90% of the older demographic. Despite radio having the lowest monthly reach among Millennials at 23%, their time spent with radio actually exceeds digital and TV news among the demographic -- nine hours per month for radio, compared with three hours and six hours for digital and TV news, respectively.  

  
Read the entire report here.

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