Triton Digital's a2x Now Integrated With Adform

Integration

ADFORM is now integrating TRITON DIGITAL's a2x programmatic system into its own DSP, allowing buyers using ADFORM to access digital audio advertising buys in single transactions with video and display ad offerings.

“We remain committed to providing our advertisers with innovative ways to connect with their target audience across a range of devices, including desktop, mobile devices, and smart speakers, and our integration with TRITON DIGITAL’s a2x strengthens that commitment,” said ADFORM SVP/Global Revenue Development RICK JONES. “a2x provides our buyers with access to top-tier digital audio inventory that spans podcasts, broadcast radio, online games, sports, online music services, and more.”

“We are proud to integrate ADFORM with a2x, and to enable their buyers to utilize the power and efficiency of digital audio to reach their desired audience,” said TRITON DIGITAL Managing Dir./Market Development and Strategy BENJAMIN MASSE. “With a large global footprint, ADFORM’s adoption of digital audio will undoubtedly further the growth of the channel and the industry at large.”

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