iHeartMedia Expands Alissa Pollack's Duties

Alissa Pollack

iHEARTMEDIA has expanded the duties of EVP/Global Music Marketing ALISSA POLLACK to now include creating music strategies. She will work closely with Brand Managers and the National Programming team to oversee and create custom data-focused roadmaps for artists, brands, and advertising partners, on top of retaining her current duties and oversight of MEDIABASE, M-SCORE, RATETHEMUSIC, and BUZZANGLE MUSIC. 

In addition, POLLACK and her team will continue to spearhead artist relations for PREMIERE NETWORKS’ more than 5,000 affiliates, the iHEARTRADIO and Podcast teams, and internationally through iHEARTRADIO's broadcast partnerships. iHEARTMEDIA will be able to now harness POLLACK’s expertise in data insights in a more formal, vital way, using her expertise to further support iHEARTs commitment to developing artists.

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