WSSP/Milwaukee Adds Badger Talk Shows, Hockey, Women's Basketball

ENTERCOM Talk WSSP-A/MILWAUKEE inks a new deal with LEARFIELD SPORTS and BADGER SPORTS PROPERTIES to air UNIVERSITY OF WISCONSIN-MADISON sports, including hockey and women's basketball play-by-play and basketball and hockey coaches' shows as well as Athletic Director and former football coach BARRY ALVAREZ's weekly show.

"MILWAUKEE’s UW fans now have another preset they can add to their car radio," WSSP PD RYAN MAGUIRE says. "Along with exciting play by play, fans of Badger Nation in MILWAUKEE will have the chance to talk to the movers and shakers of UW-MADISON sports each week on WSSP."

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