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Westwood One To Represent AP Shortform News Network For Ad Sales
September 20, 2018 at 7:17 AM (PT)
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WESTWOOD ONE is assuming advertising sales representation duties for THE ASSOCIATED PRESS' shortform news network's bartered breaking news wire service, photos, video, web content, sports scores, datasets, and audio bites. AP is planning to expand its barter services in 2019, including its Presidential Campaign Kit.
AP VP of Local Media MICHAEL FABIANO said, “AP is very pleased to have our diverse content set and affiliate list represented by WESTWOOD ONE in the advertising marketplace. WESTWOOD ONE has a rich history of providing consumers relevant news talk, entertainment and sports programming.”
WESTWOOD ONE COO CHARLES STEINHAUER added, “WESTWOOD ONE has had a long relationship with the AP, and with our entry into the short duration ad market they were a natural partner.”