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Adams Radio Group Launches Country WUSX (US 98.5)/Salisbury-Ocean City
September 21, 2018 at 3:19 PM (PT)
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ADAMS RADIO GROUP has picked a format for the 98.5 FM signal that formerly hosted Classic Rock WGBG (BIG CLASSIC ROCK)/SALISBURY-OCEAN CITY, which moved up the dial to 107.7 last month (NET NEWS 8/17). The 107.7 dial position formerly hosted Country WKHI (K107); that format will now move to 98.5 as WUSX (US 98.5) with the positioning statement "EVERYTHING COUNTRY."
WUSX/SALISBURY-OCEAN CITY is debuting with commercial-free music "for some time" and will be consulted by KEITH HILL, who said, “My very first job in radio was in SEAFORD, DE...on this very station! This is a homecoming for sure! SALISBURY-OCEAN CITY has needed a Country station like US 98.5 for a very long time. I am excited to be leading the effort to bring listeners a wider variety of country from GARTH BROOKS to today. Music that really is Country, too!” Added ADAMS CEO RON STONE, “I could not be happier than to have KEITH HILL programming this new station. No one else could be a better fit. After a lot of research, we determined our best opportunity for success was Country on 98.5, a signal that serves the market very well! SALISBURY-OCEAN CITY needs a Country format that does not ignore the best Country of all time. The market is in for a real treat with US 98.5.... (T)here are more surprises coming on this station. Stay tuned!”