Radio Rally Point: Connoisseur CEO Jeff Warsaw Speaks Out

Jeff Warshaw

In ALL ACCESS and DMR/INTERACTIVE new Radio Rally Point column, CONNOISSEUR CEO JEFF WARSAW offered a bullish take on radio's ability to generate local ad revenue. 

"Local advertising drives radio's business and is very much results oriented," WARSAW  said. "When we have a one-to-one relationship with our clients and are solving their problems, we can monetize beyond the metrics. Small business owners know when units are moving off the shelf and our stations have delivered creative solutions to help solve their problems."

Read the entire column here.

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