Is The Podcast 'Bubble' Really A Bubble? Steve Goldstein Has Some Thoughts

Goldstein

With the exit of some companies from the podcasting space and the expansion of other companies' podcast activity, some observers are wondering if the growth of the industry constitutes a "bubble."  But in his latest "BLOGSTEIN" blog post, AMPLIFI MEDIA's STEVE GOLDSTEIN contends that the podcasting business is indeed a business and not so much a "bubble."

Pointing to the companies pulling out of podcasting as having encountered trouble reaching an audience, GOLDSTEIN notes, "Doing great content is hard. Finding an audience is hard."  So, he adds, are finding podcasts and monetizing them -- "Podcasting is a baby business," he concludes, with a little bit of advice thrown in for would-be podcast producers about how not to get trapped in a "bubble."

Read the whole thing by clicking here.

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