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Beasley Kicks Off Esports Initiative With Purchase Of 'Checkpoint Radio'
October 2, 2018 at 11:44 AM (PT)
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BEASLEY MEDIA GROUP has purchased the weekly syndicated CHECKPOINT RADIO Esports show and is launching a new Esports initiative, "BEASLEY XP."
“Our company is excited to enter the growing arena of Esports,” said CEO CAROLINE BEASLEY. “It’s a great way for us to reach future generations of listeners as we continue to focus on new and innovative ways to grow and transform the way we do business as a company.”
“BEASLEY MEDIA GROUP is committed to great content creation and content acquisition,” said EVP/Strategy and Innovation BUZZ KNIGHT. “Adding CHECKPOINT to our roster brings us into the innovative world of Esports.”CHECKPOINT RADIO, produced by RSA SPORTS/RICK SCOTT AND ASSOCIATES and KEVIN GRAHAM's RIPPLE CONTENT and hosted by NATHAN BENDER, ROBBIE LANDIS, and JOE SLOAN, is distributed via WESTWOOD ONE and airs in 60 markets, including on BEASLEY Sports WBZ-F (98.5 THE SPORTS HUB)/BOSTON and WPEN (97.5 THE FANATIC)/PHILADELPHIA.