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Simmons Research News Media Trust Index Shows Americans Have Low Trust In News Sources
October 3, 2018 at 5:57 AM (PT)
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SIMMONS RESEARCH has released its News Media Trust Index, ranking 38 news sources by the public's level of trust in them, and the results indicate that the public's trust in news organizations is down to 40%, a figure SIMMONS said is "a clear sign the news media is in crisis."
Interestingly, while the distrust of news organizations has been a theme of President TRUMP's administration, highly partisan news sources, including conservative sites like THEBLAZE, BREITBART, INFOWARS, and THE DAILY CALLER as well as liberal sites like MOTHER JONES, DAILY KOS, the PALMER REPORT, and OCCUPY DEMOCRATS, mostly ranked at the bottom of the trust rankings; mainstream sources, the target of TRUMP's ire, tended to rank much higher, with the WALL STREET JOURNAL edging out ABC, CBS, the BBC, FORBES, and NBC. THE NEW YORK TIMES and THE WASHINGTON POST, the newspapers most directly targeted by TRUMP, ranked in the top 10, and CNN, another TRUMP target, outranked FOX NEWS, which TRUMP favors.
SIMMONS also classified 13% of Americans as "doubters" -- believing all news is "fake news." This group was less likely to vote but those who did heavily supported TRUMP (62.2% v. 27.8% for HILLARY CLINTON). The "doubters" tend to be less well educated, less affluent, and less politically knowledgeable, although they also spend less time on social media and are less likely to consume any media.
The rankings, with percentage indicating trust in the source:
- 1 THE WALL STREET JOURNAL 57.7%
- 2 ABC NEWS 55.9%
- 3 CBS NEWS 55.4%
- 4 BBC NEWS 55.2%
- 5 FORBES 54.2%
- 6 NBC NEWS 54.1%
- 7 THE NEW YORK TIMES 53.8%
- 8 THE WASHINGTON POST 53.6%
- 9 USA TODAY 51.1%
- 10 THE WASHINGTON TIMES 50.0%
- 11 MSNBC 47.4%
- 12 REUTERS 46.6%
- 13 BLOOMBERG 46.3%
- 14 CNN 46.1%
- 15 NPR 45.1%
- 16 CHICAGO TRIBUNE 44.8%
- 17 FOX NEWS 44.7%
- 18 THE ECONOMIST 44.7%
- 19 LA TIMES 42.9%
- 20 HUFFINGTON POST 38.4%
- 21 THE GUARDIAN 37.9%
- 22 POLITICO 36.6%
- 23 NATIONAL REVIEW 34.7%
- 24 SAN FRANCISCO CHRONICLE 34.0%
- 25 THE HILL 31.8%
- 26 THE AMERICAN CONSERVATIVE 31.6%
- 27 DRUDGE REPORT 31.5%
- 28 THE BLAZE 30.1%
- 29 DAILY BEAST 29.5%
- 30 BUZZFEEDNEWS 29.1%
- 31 SLATE 28.5%
- 32 MOTHER JONES 28.2%
- 33 BREITBART 27.4%
- 34 DAILYKOS 27.4%
- 35 PALMER REPORT 26.1%
- 36 OCCUPY DEMOCRATS 24.7%
- 37 INFOWARS 24.3%
- 38 DAILY CALLER 22.5%