Pandora To Rep SoundCloud Ad Sales In U.S.

Sales Deal

PANDORA has nabbed exclusive advertising sales representation duties for SOUNDCLOUD in the U.S.  The deal begins in 2019; recent PANDORA acquisition AdsWIZZ already represents SOUNDCLOUD in other territories.

“PANDORA and SOUNDCLOUD’s combined audience offering creates the clear market leader for brands to reach U.S. music fans,” said SOUNDCLOUD CEO KERRY TRAINOR.  “Through this partnership, we gain access to PANDORA’s world-class sales team and capabilities to connect more brands with our young, highly engaged users who know what’s next in music is first on SOUNDCLOUD.”

“This partnership is a fantastic match between PANDORA's industry-leading ability to monetize digital audio and SOUNDCLOUD's large audience and vibrant community of U.S. listeners," said PANDORA CEO ROGER LYNCH. "Investments we’ve been making in our ad capabilities, including the recent acquisition of AdsWIZZ, further solidify PANDORA’s commitment to help publishers monetize the rapidly growing digital audio market."

« see more Net News