Jacoblog: KGSR Branded By Austin City Limits

KGSR Rebrands

The latest JACOBLOG focuses on EMMIS Triple KGSR/AUSTIN, which recently joined forces with the iconic AUSTIN CITY LIMITS entertainment brand to become AUSTIN CITY LIMITS RADIO. PD EMILY PARKER discussed the move and how it impacts the station's music programming.

"Rarely, if ever, in 2018 do I discover a listener that stays in only one lane," she said. "In this age of streaming, we all hop from genre to genre and perhaps love CHRIS STAPLETON as much as KENDRICK LAMAR. We're working to make this station a better reflection of that — the important music of our time — and less about a 'format.' It's an aesthetic and a really exciting opportunity to program a radio station based less on genre and more on authentic music and musicians that are making a big name for themselves."

Read the entire blog post here.

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