Mixcloud And Universal Music Group Sign Direct Licensing Deal

New Deal With UMG

MIXCLOUD has signed a multi-year, direct licensing agreement with UNIVERSAL MUSIC GROUP (UMG). Under the agreement, UMG’s recording artists will be compensated for the use of their music on MIXCLOUD’s advertising-supported and future subscription services. The global agreement, excluding CHINA and JAPAN, includes payment for previous use of UMG’s music.

“Our focus has always been on empowering artists and curators alike, and this deal with UNIVERSAL MUSIC will help us usher in a new era of collaboration in which everyone wins,” said MIXCLOUD Co-Founder NICO PEREZ. “Our platform ensures that all rights-holders are paid fairly for the use of their work in long-form audio, and we are excited to work directly with the world’s largest record label, UNIVERSAL MUSIC, to continue to enhance what we can offer to our curators, their listeners, and to the artists that created the great tracks in the first place.”

“MIXCLOUD has developed an innovative platform where audiences can uniquely discover artists and experience music through curated stations, podcasts, DJ sets and other influencer-driven audio formats,” said UMG VP/Digital Business JAMES HEALY. “Working together, we will expand the programming that’s available across MIXCLOUD and give their passionate fans more choice over how they consume music and interact with their favorite artists."

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