Cox Media Group Unveils New Analytics Platform For Radio Advertisers

New Analytics Platform

COX MEDIA GROUP has introduced COX ANALYTICS FOR BROADCAST, a radio anaytics platform for radio advertisers. The platform offers data from COX stations' digital audience and social media and feeds the information through a custom dashboard for advertisers.

“COX ANALYTICS FOR BROADCAST leverages robust data streams to provide powerful insights to our radio advertisers -- resulting in more informed, calculated marketing decisions for our clients,” said COX MEDIA GROUP VP/Audience & Content TIM CLARKE. “We’ve developed a program to combine over the air audiences, social media audiences, first-party data, and advertiser schedules to better understand the consumer actions influenced by radio advertisements.” Added COX MEDIA GROUP Exec. Dir./Revenue KATIE REID, “These new capabilities will transform the way our clients target consumers and advertise with our radio platforms. Through COX ANALYTICS FOR BROADCAST, we can measure the effectiveness of these audience segments, attribute actions taken by consumers, and provide insightful research and data to reach ROI and help meet our clients’ goals."

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