Nielsen Deep Dives Into Network Radio Audience

Network Radio News

NIELSEN'S latest AUDIO TODAY report looked into network radio and analyzed the 94% of all radio listeners nationwide who listen every week. In the 18-49 and 18-34 demos, Network-Affiliated stations reach 95% of radio listeners. Around three-quarters -- 77% -- of people listen to the shows out of the home, with 23% in-home, and with little more than a 1-2% variation by demo.

NIELSEN writes, "Consumers in today’s fragmented media landscape have so many ways to discover content that matters to them across devices and platforms. For audio, the golden age is upon us because there simply have never been more ways to listen or more content available than exists today."

"Radio, the original audio channel, reaches more Americans each week than any other platform," continued NIELSEN. "And, the advance of technology is expanding the landscape; it becomes easier to listen to more radio with each passing month. According to NIELSEN’s latest MediaTech Trender, nearly a quarter of U.S. households (24%) own a smart speaker as of Q2 of this year." Check out all the stats here.

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