DAX Names Tom Larkin Programmatic Sales Director

Tom Larkin

Digital audio advertising platform DAX has appointed TOM LARKIN Programmatic Sales Dir. Previously VP/Programmatic at BEACHFRONT MEDIA, LARKIN will establish a new U.S. programmatic division for DAX, dedicated to making 90% of its inventory available programmatically. 

“DAX’s programmatic team and offering continues to grow here in the U.S.,” DAX U.S. CRO JEFFREY MCCARTHY said. “Hiring TOM will allow us to move forward with our ambition to make almost all our inventory available programmatically to advertisers. Given his background in the programmatic space and his experience of working with DSPs and the agency trading desks, he is the perfect choice to help us achieve our goals and deliver for our partners.”

“DAX has achieved a tremendous amount of success and has a clear vision on where it wants to be in the future,” LARKIN said. “Having the opportunity to join DAX, when it is fully committed to integrating programmatic as it moves towards becoming the preferred choice among advertisers, is something that is very exciting to me. I’m eager to get the process started and to bring DAX’s vision to life.”

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