UMG Names Jaime Weston EVP/Consumer Marketing

Jaime Weston

UNIVERSAL MUSIC GROUP (UMG) has appointed JAIME WESTON EVP/Consumer Marketing, effective immediately. Previously SVP/Marketing for the NATIONAL FOOTBALL LEAGUE, WESTON will develop targeted marketing strategies to grow the global audience for UMG’s artists across platforms, products and initiatives. 

“At UNIVERSAL MUSIC, we’re continuing to expand the very definition of a music company by providing artists with a broad range of services that go far beyond those traditionally offered by a record label," EVP/Creative DAVE ROCCO said. "With JAIME’s expertise and experience, there is enormous potential to build a stronger relationship with consumers, market directly to audiences around the world and position our artists for even greater success.” 

“There is nothing more unifying today than the emotional power of music,” WESTON said. “People are listening to more music more than ever before through countless new experiences, opening up nearly limitless opportunities for UMG’s artists. I’m looking forward to helping drive deeper engagement with fans and developing key consumer insights that will help our labels achieve even greater levels of success.”

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