Australia's Grant Broadcasters To Use Triton Studios Streaming, Ad Platforms

Triton Deal

Australian radio group GRANT BROADCASTERS has signed up to use TRITON DIGITAL's audio streaming network, Tap Ad Server dynamic ad insertion platform, a2x programmatic system, Yield-Op audio SSP, and Webcast Metrics measurement service for its online audio content.

“TRITON DIGITAL sets the bar high with continuous investment in their technology and services, along with their knowledgeable and reliable support team that simply cannot be beat,” said GRANT BROADCASTERS Group GM/Digital ROHAN DWYER. “We are thrilled to be working with the TRITON team, and are confident that their sophisticated technology will enable us to further grow and evolve our digital audio strategy, and reach our revenue goals.”  

“According to the 2018 Infinite Dial Study, 52% of Australians 18+ reported listening to online audio in the last month, which presents an exceptional engagement opportunity for both radio broadcasters and advertisers alike,” said TRITON Managing Dir./Market Development and Strategy BENJAMIN MASSE. “We are pleased to provide GRANT BROADCASTERS with the tools they need to continue delivering an exceptional listening experience to their audience, and a higher return for their advertising partners.”  

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