Mark Garcia Named SVP/Integrated Marketing Solutions For Entravision/McAllen, TX

Garcia Returns

NEXSTAR NBC affiliate KTSM-TV (NEWSCHANNEL 9)/EL PASO Dir./Sales MARK GARCIA has returned to ENTRAVISION as SVP/Integrated Marketing Solutions for the company's MCALLEN, TX cluster, including Top 40 KVLY (107.9 MIX FM), Active Rock KFRQ (Q94.5), Regional Mexican KKPS (LA NUEVA 99.5), Spanish Adult Hits KNVO-F (LA SUAVECITA 101.1), FOX affiliate KFXV-LD-KXFX-CA (THE VALLEY'S FOX), CW affiliate XHRIO-TV (CW 15)-KCWT-CD (CW 21), UNIVISION affiliate KNVO-TV (UNIVISION VALLE DEL RIO GRANDE), and UNIMAS affiliate KTFV-CD (UNIMAS MCALLEN).  GARCIA, who previously served as NSM for 11 ENTRAVISION TEXAS stations and as an AE at the company's EL PASO cluster, will report to EVP/Integrated Marketing Solutions, East Coast LILLY GONZALEZ.

GONZALEZ said, “MARK has extensive experience in broadcast sales, both locally in TEXAS and nationally, and brings a strong understanding of our unique capabilities and platforms.  We’re glad to have him re-join the ENTRAVISION team and look forward to benefiting from his leadership and sales expertise."
 
GARCIA added, “MCALLEN is the 10th largest Latino market in the U.S., representing an exceptional opportunity for advertisers to reach the growing Latino audience. ENTRAVISION’s media portfolio in this market is especially distinctive as it is the only company with a full complement of assets that truly reach the unique audience of the RIO GRANDE VALLEY. I’m excited to return to ENTRAVISION and to have the opportunity to represent their dynamic media platform."

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