Erika Alfredson Named SVP/Marketing For Columbia Records

Erika Alfredson

COLUMBIA RECORDS has named ERIKA ALFREDSON as SVP/Marketing, reporting to GM JENIFER MALLORY. Most recently ALFREDSON was Vp/Marketing for COLUMBIA. She is based in COLUMBIA’s LOS ANGELES office and will head the WEST COAST Marketing team.  

“ERIKA has served as a key architect for many of COLUMBIA’s marquee artist campaigns over the years that have yielded tremendous results,” stated MALLORY. “Her competitive spirit, dedication, and drive will continue to be an asset for the entire label as she takes on a larger role advancing strategy with the wider team.  All of COLUMBIA joins me in congratulating ERIKA on this well-deserved promotion.”

“I am grateful to JENIFER MALLORY and RON PERRY for their continuing support and leadership,” stated ALFREDSON. “We have a great team here at COLUMBIA and I look forward to working together to achieve exciting new benchmarks for our great roster of artists.”

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