Lori Anderson Tapped As S-Curve Records VP/Promotion

Lori Anderson

Music industry veteran LORI ANDERSON has joined S-CURVE RECORDS in the newly-created position of VP/Promotion, based in LOS ANGELES.  She will report directly to S-CURVE President, STEVE GREENBERG.

ANDERSON, will oversee the promotion and marketing for S-CURVE’s roster of artists including acclaimed multi-platinum pop singer and songwriter ANDY GRAMMER, indie pop band AJR, R&B/soul legends THE O’JAYS, TONY and GRAMMY AWARD winning LESLIE ODOM Jr., pop singer-songwriter MICHAEL BLUME, rock band WE THE KINGS, newcomers BAY LEDGES and HAILEY KNOX, and the recently signed NEYLA PEKAREK (formerly of THE LUMINEERS).

Prior to joining S-CURVE, ANDERSON led her own consultancy firm overseeing radio promotion campaigns with a client base of record companies, artist managers, music publishers and a variety of artists including WEEZER, PASSENGER, RACHEL PLATTEN, O.A.R., and ANDY GRAMMER, among others.

ANDERSON brings with her more than 20 years of experience designing and implementing high-impact marketing and radio promotion strategies. Previously, she served as SVP/Promotion at WIND-UP RECORDS, overseeing the success of EVANESCENCE and CREED, who alone sold more than 30 million units.

She began her career at A&M RECORDS where she held posts from Regional Promotion Manger to VP/Pop Promotion during a 10+ year run managing radio campaigns for artists including SHERYL CROW, STING, BRYAN ADAMS, BLUES TRAVELER, GIN BLOSSOMS, SOUNDGARDEN and JANET JACKSON, among many others

« see more Net News