Horizon Media Expands Use Of Jelli SpotPlan To Activating Programmatic Buying For Audio Upfronts

SpotPlan

HORIZON MEDIA has expanded its use of JELLI's SpotPlan programmatic ad buying platform to include all of its programmatic radio ad buying operations for several of its clients for activation of audio upfronts.  The agency has been using SpotPlan for national and local radio ad buying for iHEARTMEDIA Smart Audio and KATZ Expressway marketplaces and previously served as a test case for several JELLI product enhancements, including the pilot test of the first-ever live programmatic transaction for spot radio in 2015.

“We continue to see significant value in SpotPlan’s planning and buying capabilities coupled with the opportunity to align our clients with relevant audience segments through iHEART's Smart Audio marketplace,” said HORIZON SVP, Managing Director Audio Investments and Promotions LAUREN RUSSO. “The platform continues to evolve to include features that are essential in evaluating and optimizing media schedules. We are impressed with the company’s growing focus on supporting new channels of distribution in the audio space, which is critical as we migrate further into streaming, podcasting and voice.” 

“Our work with HORIZON underscores the major shift to programmatic happening in radio,” said JELLI CRO RICH KNOPKE. “And this is just the beginning with streaming and voice advertising on the rise. We’re excited to be working with a world-class agency like HORIZON to bring programmatic radio ad buying to brands nationwide.”

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