October PPM Country Shares Reach Lowest Point In 2018

October PPM Breakdown

Country radio appears headed toward its annual Fall decline, as recently-released OCTOBER PPM monthly results from NIELSEN AUDIO show overall shares among persons 6+, 18-34, and 25-54 hitting their lowest ebb of the year.

OCTOBER 6+ shares shifted 7.1-6.8 from SEPTEMBER and are down from OCTOBER one year ago (7.5-6.8). Younger, 18-34 listening also dipped, albeit slightly, from SEPTEMBER to OCTOBER (8.1-8.0) but is off one half share from OCTOBER '17 levels (8.5-8.0). Country's traditional target demo of 25-54s also slipped 6.8-6.5 SEPTEMBER-OCTOBER and fell year-to-year, moving 7.1-6.5 from OCTOBER '17. NIELSEN AUDIO will begin delivery of NOVEMBER PPM monthly results on WEDNESDAY, NOVEMBER 28th. 

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